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Olia jewellery is both feminine and sophisticated, making it a perfect fit with Lori's style choices. >

Olia jewellery is both feminine and sophisticated, making it a perfect fit with Lori's style choices.

By Ian Potter

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What a woman! Eva Lucia's owner, Lori McGaffney stands proudly outside her new Perth High Street shop.

What a woman! Eva Lucia's owner, Lori McGaffney stands proudly outside her new Perth High Street shop.

By Ian Potter
The interior fit out by Blairgowrie based Steam Punk is nothing short of stunning!

The interior fit out by Blairgowrie based Steam Punk is nothing short of stunning!

By Ian Potter
A multitude of colours and styles will ensure you are tempted into far more than you ever planned!

A multitude of colours and styles will ensure you are tempted into far more than you ever planned!

By Ian Potter
The new shop offers more space, a comfortable relaxation area and little touches of luxury.

The new shop offers more space, a comfortable relaxation area and little touches of luxury.

By Ian Potter
Pull up a duck-egg blue sofa and relax - there's always a glass of fizz on the go!

Pull up a duck-egg blue sofa and relax - there's always a glass of fizz on the go!

By Ian Potter
Having a mum who co-owns Perth's favourite indie florist, Lorna Davies, is a handy way of ensuring your shop always looks extra special.

Having a mum who co-owns Perth's favourite indie florist, Lorna Davies, is a handy way of ensuring your shop always looks extra special.

By Ian Potter
Exclusive to Eva Lucia in Perth, Connock London is an award-winning British fragrance and skincare brand using exotic natural ingredients.   (We LOVE!)

Exclusive to Eva Lucia in Perth, Connock London is an award-winning British fragrance and skincare brand using exotic natural ingredients. (We LOVE!)

By Ian Potter
Victoria trainers for styling your mini-me! Now available for grown women and cute kids.

Victoria trainers for styling your mini-me! Now available for grown women and cute kids.

By Ian Potter
Shop owner Lori, adds the finishing touches to one lucky customer's purchase.

Shop owner Lori, adds the finishing touches to one lucky customer's purchase.

By Ian Potter
Back where it all started for Eva Lucia, with stylish footwear for the discerning fashionista!

Back where it all started for Eva Lucia, with stylish footwear for the discerning fashionista!

By Ian Potter
The new store is fresh and contemporary, with concrete, wood and chrome trims.

The new store is fresh and contemporary, with concrete, wood and chrome trims.

By Ian Potter
Blue with a floral vibe : its a strong look for autumn!

Blue with a floral vibe : its a strong look for autumn!

By Ian Potter
More space for more style - Autumn Winter is looking GOOD!

More space for more style - Autumn Winter is looking GOOD!

By Ian Potter
It's the little finishing touches that make the difference. And how much do we all want a hanging floral centrepiece now?!

It's the little finishing touches that make the difference. And how much do we all want a hanging floral centrepiece now?!

By Ian Potter

Inside Eva Lucia

30 August 2019

If ever there was a way to celebrate ten year's in business, moving into a larger, shinier and even more fabulous shop on the High Street has to be right up there with the best of them!

It barely seems like a decade ago that Lori McGaffney opened the doors of 29 Scott Street, hoping upon hope that the women of Perth were going to come in and buy wonderful shoes.

A lot has changed since then but Eva Lucia has stood the test of time, gradually moving from quirky shoe boutique into the go-to fashion shop for women of all ages, sizes, styles and budgets. 

This most recent move has seen the stylish trio that is Lori, Sonia and Mags pack up an entire shop and move round the corner to 213 HIgh Street.

A stunning double window frontage opens up into a bright new store, all rose-gold trim and concrete desk, beautiful wallpaper and - luxury of luxuries - three gorgeous, spacious fitting rooms to accomodate their ever-growing customer base.

As always, it was the customer experience that drove Lori's decision to move.  She had been looking for larger premises for some time, determined to give her loyal clientelle more of that great Eva Lucia service.  

"We had just outgrown our wee shop in Scott Street.  It will always hold a special place in my heart, but it was time to scale up! The move was a well documented challenge but we're in, open and if I'm honest, I think I’m even more excited than I was when we first opened all those years ago."

From cute t-shirts to sophisticated party dresses, classic blazers in every colour to stunning jewellery and acecssories, Lori’s timeless mix of easy-to-wear pieces have picked up one of the most eclectic – and enviable - fan-bases of any city centre fashion outlet.  

"People sometimes think we're just for young girls, or that we're really expensive but we have customers from 18 to 80, and t-shirts starting at £20! 

This season we're opening with some of the Eva Lucia favourite collections: so French Connection, Felmini, Kanna, Part Two, Traffic People, Ichi, Silvian Heach, Victoria, Olia, Kaffe And Connock.  It is all gorgeous and we've had some great feeback."

We've said it before, but we'll say it again; one of the reasons we love Eva Lucia so much is Lori's obvious love of fashion and impeccable service. And of course, there is something just a little romantic and wildly life-affirming about a woman who escapes the stiff, structured institution of a career in the bank to open her own gorgeous boutique in the heart of the city.

Eva Lucia Gallery Photographer:

Ian Potter of Light Press Media is a local photographer who knows nothing about fashion. He takes a gorgeous pic of a well-heeled boot though!