I don’t know about you, but Freya outgrows her clothes far before they’re past their best. I’ve seen me struggle to squeeze her into a beautiful dress or cosy jumper just to get some wear out of it more times than I care to remember. I regularly sort through her wardrobe, creating piles in the spare room or boxes in the loft of outgrown clothes with no particular purpose in mind. Of course some things are kept for sentimental reasons, but the reality is the vast majority could be put to better use by someone more in need.
Every so often you hear of an initiative so simple it stops you in your tracks. That’s how I felt last year when JoJo Maman Bébé on Perth High Street launched their ‘From A Mother to Another’ campaign, and it’s back this year from 22nd Feb- 26th Mar 2017.
JoJo are collecting good quality outgrown baby and children’s clothes, in any size from 0-6 years, and of any brand (don’t worry, they don’t need to be from JoJo!). Customers are asked to make up complete outfits of 4 items in bags, e.g. a vest, leggings, a jumper and socks and/or shoes in a separate bag and donate them to one of their 80 stores across the UK. We used plastic sandwich bags last year which you can buy cheaply. You need to clearly label each bag with the size, season and gender (where applicable) of the contents.
JoJo Maman Bébé will cover the costs of sorting, shipping, customs clearance and managing the logistics of distribution of these parcels to where they’re needed most. In the UK the emergency clothing packs are distributed via the Trussell Trust’s 420 Foodbanks, and JoJo use partner charities on the ground in Lebanon to reach Syrian refugees.
Nearly a third of the UK’s clothing ends up in landfill, and I love the idea of reducing that shocking statistic while making sure that good quality hand-me-downs are being used by children who need them.
As if all that wasn’t enough to convince you to get digging through those cupboards, every customer who donates two or more outfits will receive a £5 voucher to spend at a JoJo store.
This mother’s day I’ll be sparing a thought for all those heartbroken mothers out there who, often through circumstances beyond their control, have to suffer the additional pain of not being able to dress their children in warm comfortable clothes. I can’t think of a more worthy thing to do, or better lesson to teach my daughter, than to pass on what we can to them.
The From A Mother to A Mother campaign will be collecting from 22nd Feb-26th March in the Perth store.