Lovers of Perth city centre's indie fashion shop, Eva Lucia, will know that they are big fans of real women everywhere. Owned and run by the gorgeously curvacious Lori McGaffney, the store has built an unrivalled following amongst women of all ages, shapes and sizes.
In fact, as I type I am wearing a French Connection jumper and jeans bought last season - that's me, a 46 year old woman, size 12-on-a-good-day, with an ass that won't quit!
If you follow their extremely popular Facebook page you will no doubt have noticed that Lori and Sonia prefer to showcase the new collections on various members of the Eva Lucia team, rather than using the various brands' stock images.
Lovers of Perth city centre's indie fashion shop, Eva Lucia, will know that they are big fans of real women everywhere."It started a few years back now - the images we were sent were fantastic and there's no doubt the clothes looked great on the 6ft, size 8, 19 year old models that the brands were used to using. But as someone who is a bit more curvy, a tad shorter than 6ft and over the age of 30, I wanted to show what the clothes would look like on real women.
We started photographing the clothes on the girls in the team, and quickly found that our customers much prefered to see real women!"
This year, Eva Lucia turns 10 years old and Lori is looking to celebrate by crowning two lucky Perth ladies the FACE OF EVA LUCIA 2019!
The winners will be invited into the shop three to four times over the coming year to try on, feedback on sizes and fit, and be photographed in the season's new collections. The photographs will then be used on Eva Lucia's social media.
As if that wasn't enough, Lori will gift each of the winners 4 x £50 vouchers throughout the year, allowing them to shop the collections and carry their title into everyday life.
We're not looking for the traditional supermodel here! We're looking for gorgeous, real women who love fashion, who enjoy shopping and who embody our spirit of sassy independence.The whole thing will kick-start in March with a professional photoshoot, including hair and make-up, for the Spring Summer collections.
"We're not looking for the traditional supermodel here! We're looking for gorgeous, real women who love fashion, who enjoy shopping and who embody our spirit of sassy independence. Please don't just nominate your niece or daughter - we want you to nominate yourself!"
To prove her commitment to her real-life customers, Lori is opening the vote up to everyone! She, Sonia, Mags, Tasha and Esther will whittle down the entries to 12 at which stage the public will be invited to cast their vote for the winning women!
Could it be you?
Matt Henderson is the fourth generation at WTG Henderson Jewellers in Perth, currently owned by his dad, Scott, the family business is was established in the city in 1938.
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